Clarifying user request
It looks like the user’s phrase in Chinese translates to something about the fusion of sports, culture, and tourism in Quanzhou with Olympic spirit. They haven’t really specified what they want, so I should definitely ask for clarification.
I could suggest options like an 800-word commentary, a press release, an event plan, or social media copy. Since there aren’t any coding tasks, I'll keep my response concise and propose 3-5 options, maybe even including a brief outline or sample paragraph!Proposing deliverables for user request
I think it’s essential to ask the user a clarifying question about what they want: something like, “Do you want a press release, an event plan, promotional slogans, or a commentary?”
I should also give a possible structure outline, referring to the 2024 Paris Olympics while keeping things general. I imagine proposing a 3-part integrated strategy focused on event IP, heritage routes with a marathon, a nighttime economy, digital AR, volunteers, and metrics.
I’ll suggest three deliverable options, like a 1,000-word news article, a comprehensive 3-6 month activity plan for sports tourism integration, and a promotional material package. Then, I’ll outline the second option with specific modules, but keep it concise!Drafting proposal elements
I need to be careful with trademark issues while suggesting ideas like a heritage route run called "海丝古城跑," and other concepts around workshops and events linking champions to intangible heritage. I want to include features like nighttime markets, digital interactions, AR stamps, and maybe NFTs.
I’ll touch on KPIs like tourist numbers, overnight rates, and social media engagement.
For slogans, it’s tricky with Olympic references but using concepts like "奥运精神" should work. I think I’ll prepare a sample 100-word introduction for a press release as well.
Next, I need to ask the user what they prefer, the target audience, timeline, and budget, all while using clear phrasing in Chinese. I’ll keep it all concise with bullet points!
这是一个很好的主题。你更希望要哪种输出？我可以马上给你成稿或方案。
可选交付
- 新闻通稿（约800–1200字）：报道“奥运精神×世遗泉州”主题活动与城市影响
- 文体旅融合策划案（3–6个月）：活动矩阵、路线设计、预算框架、KPI与传播方案
- 宣传物料包：主题口号10条+主画面文案+短视频脚本（15s/60s）+图文模板
- 领导讲话提纲（8–10分钟）：战略定位、项目亮点、预期成效
- 媒体问答与要点库：核心表述、数据要点、风险问答
若选“策划案”，核心框架预览
- 定位：以“奥运精神”激活“海丝世遗”叙事，打造“运动之城·活力泉州”城市名片
- IP活动矩阵：
- 海丝古城跑：世遗点打卡路线（3/5/10km），赛后夜游经济联动
- 冠军进景区：冠军/名宿带队体验非遗与民俗，做直播带动文旅消费
- 城市运动会：街舞、攀岩、桨板、龙舟、投壶等沉浸式赛事+市集
- 国际友城日：友城高校/社团邀请赛与文化交流
- 亲子奥林匹克营：校园联动的体教融合课程与研学线路
- 文旅产品：
- 世遗×运动主题线路：天后宫—开元寺—德济门—西街—五店市等与运动点位串联
- 夜间经济：古城光影秀+运动市集+非遗快闪体验
- 数字互动：城市运动护照（AR打卡、勋章）、积分换文创/门票
- 传播：
- 主话题与城市话术库；抖音/视频号/小红书矩阵化内容生产
- 媒体赛道：体育+文旅+城市频道联动；KOL与冠军达人共创
- 指标/KPI：
- 活动人次、过夜率、客单价、文创与夜游消费、社媒讨论量、媒体曝光、NPS
- 风险与合规：
- 避免使用奥运会商标/标识，聚焦“奥运精神”价值表达与大众体育
口号备选（可选其一打磨）
- 泉涌活力 与你一起向上
- 世遗之城 奔向更好的自己
- 在泉州 让热爱更高更远
- 海丝古城 跑出新风景
- 城因运动更精彩 人因文化更丰盈
- 泉城开赛 每一步都是热爱
- 非遗在侧 激情在前
- 文体相融 旅途更有劲
- 城市想象力 由运动点亮
- 世界看泉州 活力在路上
新闻通稿导语示例（100字） 近日，“奥运精神邂逅世遗泉州”主题活动在泉州启动。以大众参与的城市运动会、世遗点位打卡跑、非遗融合体验等为载体，项目串联古城肌理与现代活力，推动体育、文化、旅游深度融合，打造“可参与、可消费、可传播”的城市IP，助力泉州文旅消费提质扩容与城市形象升级。
请告诉我你的目标场景（发布会/招商/媒体传播/城市节庆）、受众与时间/预算大致范围，我就按你选的交付类型直接出首稿。